Carl Crawley – Developer & Owner of Made by Hippo

Carl has recently re-located back to the Island after a few years away and is a known, proven innovator in the development and integration of digital systems.

Carl owns Newport-based web technology company Made By Hippo (madebyhippo.com) and has recently celebrated the conclusion of what has been an extremely successful eight years working with an American tech startup company to build and manage their hardware and software architecture, joining their senior management team as Chief Technology Officer (CTO).

When Made by Hippo, led by Carl, started working with the US firm Fresh Nation in 2011, it was an e-commerce system allowing farmers markets to sell online.

Using technology built and maintained by Made by Hippo, the firm grew by 2014 into something worthy of a million-dollar seed investment (https://onthewight.com/island-tech-firm-made-hippo-pivotal-1m-investment/).

By 2015 Fresh Nation caught the attention of online powerhouse Amazon, who invested a significant amount of money into the company. Amazon now utilises the software to manage its US local fresh food delivery service, Amazon Fresh.

Since 2015, Made By Hippo has worked with the company to scale the business and the custom software into one of the leading providers of wholesale local food to multi state grocery chains over the US and has been instrumental in helping the team through numerous successful rounds of investment totalling around ten million dollars.

The end of 2017 signalled the conclusion of this project and hand over to a local team that Carl interviewed and hand picked himself.

Carl is also well known for launching and being the digital visionary behind Wight365, the Internet Service Provider alongside Wight Cable (Isle of Wight Cable and Telephone Company) before it evolved into the tremendous Wightfibre brand.

On his recent return to the Island, Carl also joined the Steering Group and was one of the founding members delivering the recent Digital Disrupt event at Cowes Yacht Haven.

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